WSJ: Top 10 Reading Recommendations
The Wall Street Journal recommends us in their Top 10 recommended reading. I'm surprised they list two books by certain authors, but I'm glad we're on the list:
- "Being Direct" by Lester Wunderman
- "Purple Cow" by Seth Godin
- "Waiting for Your Cat to Bark" by Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis
- "Call to Action: Secret Formulas to Improve Online Results" by Bryan Eisenberg and Jeffery Eisenberg
- "Tipping Point" by Malcolm Gladwell
- "Blink" by Malcolm Gladwell
- "Freakonomics" by Steven D. Levitt and Stephen J. Dubner
- "Art of the Start" by Guy Kawasaki
- "Ten Rules for Strategic Innovators: From Idea to Execution" by Vijay Govindarajan and Chris Trimble
Perhaps I ought to put down my own reading list before the summer is over. Do let us know if you have any recommendations and tell us why they're worth reading.