The Wall Street Journal recommends us in their Top 10 recommended reading. I'm surprised they list two books by certain authors, but I'm glad we're on the list:

- "Being Direct" by Lester Wunderman
- "Purple Cow" by Seth Godin
- "Waiting for Your Cat to Bark" by Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis
- "Call to Action: Secret Formulas to Improve Online Results" by Bryan Eisenberg and Jeffery Eisenberg
- "Tipping Point" by Malcolm Gladwell
- "Blink" by Malcolm Gladwell
- "Freakonomics" by Steven D. Levitt and Stephen J. Dubner
- "Art of the Start" by Guy Kawasaki
- "Ten Rules for Strategic Innovators: From Idea to Execution" by Vijay Govindarajan and Chris Trimble

Perhaps I ought to put down my own reading list before the summer is over. Do let us know if you have any recommendations and tell us why they're worth reading.