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HBR: Reverse Innovation in Action: Romanian Cars from a French Company on the German Autobahn

Imagine you're German, you need a new family car, and you have a limited budget — say, US$9,400. What can you do? Continue using public transportation? Buy a used car? Or maybe buy a brand-new Dacia Logan!

Read the entire post at Harvard Business Review >>

Posted by Vijay Govindarajan on May 22, 2010 03:40 AM |

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