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HBR: Reverse Innovation Success in the Telecom Sector

The story of how Bharti Airtel Limited, the largest telecom service provider in India, chose to strategically outsource its core functions is nothing short of a fairy tale.

For a typical telecom operator, the pain point during the growth phase is planning for network requirements and preparing budgets for such a capital expenditure. Capacity has to be built ahead of demand, which usually means the telecom operator has to absorb the cost of unused capacity.

But Bharti changed the game >>