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HBR Blog: 10 Tips for Creating Distinct-but-Linked Innovation Groups

For successful execution of innovation, companies must adopt a distinct-but-linked organizational model. Under this model, a company builds a dedicated team for an innovation initiative, and then creates processes and incentives so that the dedicated team partners with, rather than fights with the company's performance engine, which is the core business.

Here are ten tips to nurture a strong partnership between innovators and the core business:

1. Articulate a motivating vision of victory in which both the dedicated team and the performance engine win.

2. Highlight the reality that the dedicated team and the performance engine are mutually dependent.

3. Create a common enemy: the competition.

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