« April 2011 | Main | June 2011 »
Smart phones will be the occasion for significant "reverse innovation" in the coming months and years, we believe. A recent survey conducted by Motorola tells us why.
Read the entire post at Harvard Business Review>>
When we envision an emerging market, we think of a rapidly growing country with small purchasing power, little infrastructure, and diminishing natural resources. These three aspects of emerging markets require innovations that can subsequently be taken global — a phenomenon known as "reverse innovation." However, a fourth and powerful driver of reverse innovation is the comparative absence of intermediaries: an institutional gap.
Read the entire post at Harvard Business Review>>
Learn more at www.300house.com >>