« Should You Launch in Emerging Markets First? | Main | Transforming Your Organization With the 3 Box Approach »

How to Build a Reverse Innovator

In recent years Stanford University's BioDesign program has sent teams of engineering, business, and medical students into hospitals, hoping to identify medical problems that new devices could help solve. The students observe medical procedures, come up with ideas, and develop prototypes for the best ideas.

Read entire post at Harvard Business Review>>